Cannes Lions
ARTIST COLOR PENCILS
OGILVY SINGAPORE, Singapore / FABER CASTELL / 2012
Overview
Entries
Credits
Overview
Description
To bring the spirit of artistry to the Faber-Castell store experience
Execution
We turned the store window into an art gallery with specially created art pieces composed of hundreds of Faber-Castell Artist Color Pencils – the premium product of the flagship store.
Outcome
People posted photos of the Color Pencil Art on social media and sales of the Artist Color Pencils range increased by 30%.
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