To create a new and innovative packaging for Faber-Castell coloured pencils, different from those used by competitors.

Smart and simple, the packaging is composed of two parts: body and glove. The material provides more durability and protection to the pencils while the rounded corners make it safer for children. The final design enables the packaging to stand up still, transforming itself into a decorative object.

The packaging was a success with the target audience and won the first place in its category on Prêmio Idea Brasil 2008.