We place a blow-up of the vacuum cleaner on the grades of a stadium. At the end of the music show the people exit the stadium leaving discovered the Electrolux "Ultraone". The action around the gigantography make the illusion that the product was 'suctioning' and 'removing' everybody from the grade.

35,000 people impacted at each show. The message was amplified with a video and comments on social networks and blogs.