Cannes Lions

ULTRAONE

JWT MEXICO, Mexico City / ELECTROLUX / 2012

Film
Film
Film

Overview

Entries

Credits

Overview

Execution

We place a blow-up of the vacuum cleaner on the grades of a stadium. At the end of the music show the people exit the stadium leaving discovered the Electrolux "Ultraone". The action around the gigantography make the illusion that the product was 'suctioning' and 'removing' everybody from the grade.

Outcome

35,000 people impacted at each show. The message was amplified with a video and comments on social networks and blogs.

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