• An unusual feature of the new Trilobite vacuum cleaner is that it moves to and fro in the flat independently and seeks out 'food' - makeing Trilobite very similar to a pet. This is how we presented it to journalists, giving them the chance to feed the Tribolite as if they were in a zoo. Direct mail thus constisted of a transparent pocket full of 'feed' for the Trilobite: dust, small pieces of rubbish, scraps - simply the rubbish that was in the flat. The journalists really enjoyed pouring the 'feed' onto the floor and watching the Trilobite finding and eating it.TRANSLATION:Have you ever fed the trilobite?

• Great interest from journalists: there were 35 journalists from all the major national and local newspapers at the press conference• PR in media was very strong. During the first three months we had around 60 media outcomes (inluding print, TV, radio and Internet).