Cannes Lions
KRATAI TUENTUA, Bangkok / ELECTROLUX / 2014
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Description
The story begins with an installation of colored dust sculpture. The artist insert the sculpture into Electrolux Ultracaptic vacuum cleaner. Unexpectedly, he uses the machine to blow the colorful dust on the floor creating some kind of dust art. then after stunning viewers with the finished piece of marvelous art, we reveal that the earlier scenes was the reverse of the actual sequence shot by vacuuming the finished dust artwork and compressed into the sculpture with Ultracaptic vacuum cleaner.
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