Cannes Lions
MARSHALL STREET EDITORS, London / ASICS / 2016
Overview
Entries
Credits
Description
Watch any sport and you'll often hear the commentator say and quote 'They just wanted it more'. Ability will only take you so far. Ambition and dedication are the key ingredients. If you really want to be an athlete, you'll make choices that make no sense to most people. In this Instagram film, we focus on on one specific choice a dedicated athlete makes - choosing to stick to her exhausting workout, instead of pausing to take pictures of her self like the less dedicated person behind her.
Similar Campaigns
12 items