Cannes Lions

Asics 'Want It More'

MARSHALL STREET EDITORS, London / ASICS / 2016

Film

Overview

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Overview

Description

Watch any sport and you'll often hear the commentator say and quote 'They just wanted it more'. Ability will only take you so far. Ambition and dedication are the key ingredients. If you really want to be an athlete, you'll make choices that make no sense to most people. In this Instagram film, we focus on on one specific choice a dedicated athlete makes - choosing to stick to her exhausting workout, instead of pausing to take pictures of her self like the less dedicated person behind her.

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12 items

2 Eurobest Awards
ETERNAL RUN

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ETERNAL RUN

2020, ASICS

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