Cannes Lions

ASIMO CYBER COMMUNITY PROMOTION

THOMAS IDEA, Bangkok / HONDA / 2005

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The site is aimed at building a cybercommunity of small children to pre-teens. Our challenge is to design and create online animation, games, activities and direct-to-desktop media to help build brand awareness in the sense that ASIMO is a true/good friend to family. Two characters MARI and AKI were created to help relate ASIMO to the real world community. The site has been very popular among small children and parents since the launch. Advanced Flash ActionScript programming is the main technology employed to create this site.

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