Cannes Lions
HAVAS LYNX, Manchester / NOVARTIS / 2018
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We hear a West Country beekeeper talking about her life now that she’s beaten psoriasis.
She’s very passionate about bees. As she talks, we realise she’s got a particularly unusual way of beekeeping: now that she’s achieved clear skin, she does it naked.
Then a bee stings her. But, because she’s so happy with her clear skin, she somehow turns this into a good thing.
The end reveals that, if you have psoriasis too, you can achieve clear skin – just by asking your doctor. What you do with it is up to you.
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