Cannes Lions

Ask your balls

TALENT MARCEL, Sao Paulo / HEINEKEN / 2017

Presentation Image
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

Ask Your Balls is a mobile platform represented by two soccer balls on Whatsapp. It’s a peer-to-peer connection between man…and their balls. Ask Your Balls is like siri. With guts. To talk with their balls live, men just needed to add their “balls” on whatsapp.

Execution

We made an intelligent bot capable of answer thousands of questions. All of them with sarcasm and attitude.

Outcome

More than six thousand people added their balls

only a few hours after the campaign was launched.

Similar Campaigns

12 items

Where is my dog?

SUNO UNITED CREATORS, Sao paulo

Where is my dog?

2022, HEINEKEN

(opens in a new tab)