To create new advertising that could impact people with the strength of Aspirin.

We've used the graphic language of the mandalas, with all its colors and elements, to represent the small and big problems which give people headaches, leaving the Aspirin as the center of balance to face this crazy world we live in.

The Advertising's art, besides the impact creation, kept the consumers stuck in front of it, while they tried to identify in the art each problem or disease represented.