Cannes Lions

ASPIRIN CARDIO OTC TABLETS

FILM MAGICA, Helsinki / BAYER / 2008

Film

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Overview

Description

The auctioneer hits with the hammer a Ming vase, 'sold with one million euros'. He literally hits the vase and it breaks, but no big drama. Because the auctioneer has been taking his medication, Aspirin Cardio, which prevents the risk of a heart attack occurring.

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