Cannes Lions
OGILVY & MATHER, Singapore / PRUDENTIAL / 2006
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This film is shot like a promo video for a Boyband's new album. The only difference is all the members of the Boyband are seventy year olds, with wrinkled skin and pot bellies.The film ends with a message: "Plan for your retirement or you might not have one."In other words, if you don't save up, you'll have to keep working, whatever your profession.
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