Cannes Lions

Astronaut

MULLENLOWE PROFERO, New York / E*TRADE FROM MORGAN STANLEY / 2022

Film

Overview

Entries

Credits

Overview

Execution

Even the job you dreamed of as a kid can get old after a while.

That’s the premise of the film from E*Trade featuring an old astronaut who’s bored silly by going to the moon. The ad shows a grizzled astronaut unmoved by the sight of earth from the moon. “Seen it,” the astronaut says, putting down a crossword. “Trust me, after 15 walks, it gets a little old.”

The astronaut then rues not saving for retirement: “Wish I’d invested when I had the chance,” he says. A caption then reads, “No one dreams of a late retirement.”

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