Cannes Lions

ATHLETES

DNS, Vienna / A1 TELEKOM AUSTRIA / 2015

Film
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Shot in slow-motion through a group of young professional gymnasts in training, we follow their sheer focused determination, concentration and perfection. We watch as the gymnasts demonstrate their skills with brilliant technical precision and ease. We used emotive slow motion, a brilliant soundtrack and mesmerising visuals.

Driven by the amazing Alt-J‘s track Fitzpleasure, the commercial is developed as a visual metaphor, which demonstrates the all-around excellence in quality received by its clients from the A1 network.

Each scene is an analogy that simply but poetically interprets the various cutting-edge, streamlined standards offered by Austria’s biggest network: speed, coverage, performance.

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