Cannes Lions
BBDO ATLANTA, Atlanta / AT&T / 2013
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In this U-verse Total Home DVR spot, we open on an eight-year old girl on her living room couch. She’s recording her TV shows. Cutting to the U-verse TV guide screen, you see that four shows are being recorded at the same time, made possible by a Total Home DVR. Her older sister walks in and is amazed by the new technology that her younger sister is enjoying. The older sister comments on how today’s kids have it so good, lamenting over the fact that she didn’t have U-verse growing up and could only record two shows. Having children use phrases common to an adult, particularly, “in my day…,” these spots highlight U-verse’s ever growing, new technology.
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