Cannes Lions
FORSMAN & BODENFORS, Gothenburg / STADIUM WEAR / 2007
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Description
Stadium's vision is to inspire everyone to lead an active life. The campaign goal was to help people discover the endless activity possibilities a city has to offer and show how easy it can be to start exercising. The result was the campaign "The City is Your Stadium", which was communicated in print and outdoor ads as well as marked running tracks with excercise and stretching stations in thirty three cities.
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