Cannes Lions

ATMA IRONS

SAVAGLIO\TBWA, Buenos Aires / NEW SAN / 2008

Presentation Image

Overview

Entries

Credits

Overview

Execution

A spot viewed exclusively at movie theatres, where the nuisance generated by wrinkles is dramatised under the concept: 'Wrinkles are a pain'.

Outcome

The spot was a success, increasing the sales of the new Atma PV 841. It also strengthened the brand image as home appliance market leader.

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12 items

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