In the U.S., we’re seeing more branded entertainment than ever before. But with so much content available, you must truly create something engaging if you have any hopes of cutting through the clutter. As we experienced with this project, engaging content will get seen, shared and talked about by millions. Everything else will be quickly forgotten; or even worse, completely ignored.

To inspire fans to participate, we used social media posts and films that featured Olympians who would stop at nothing to reach their dreams.

Fans were then asked to download our mobile app to show their support. Each chant became a brick in a living, breathing wall of support.

The message was then heard load and clear by Team USA in the Olympic Village in Sochi.

Over the 17 days of the Winter Olympics, we helped generate over 400 million earned impressions.

And our mobile app was downloaded twice as much as the official IOC app.

In the end, we created the first mobile app that allowed an audience to power a fully integrated campaign directly from their hands and allowed them to support Team USA even though they were thousands of miles away.