Cannes Lions

INFUSE PHONE

BBDO NEW YORK, New York / AT&T / 2012

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AT&T introduced the new Samsung Infuse smartphone in North America. The unique feature of this phone is its extremely brilliant and true-to-life screen.But as every phone claims to have a fantastic screen, it was not likely that our customers believe us. Therefore, we chose truly impartial and trustworthy test subjects to prove or disprove our claim.

We selected animals to test our phone: a representative selection of mammals, amphibians, reptiles, fish and birds. We created individual films where the user could select from different animals to experience whether and how they react to what happens on the screen.

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