Cannes Lions

MOBILE PHONE SERVICE PROVIDER

BBDO ATLANTA, Atlanta / AT&T / 2010

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Overview

Entries

Credits

Overview

Execution

We placed posters along the subway line, and completely blanketed two stations with floor clings, 2-sheet posters, 1-sheet posters, wraps, and other various postings. Each of the messages highlighted what riders could be doing during train time– from watching sports to buying flowers. Riders couldn’t help but realize their daily commute could be much more rewarding if they were with AT&T.

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