Cannes Lions

Cruising

MJZ, Los Angeles / AT&T / 2019

Film
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Overview

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Credits

Overview

Execution

The film opens on a group of friends on BMX bikes and skateboards riding through alley way on their way to the skatepark at night. One of the friends pulls out their phone to take a photo, as the camera clicks we cut to the same scene in broad daylight. The group continues to perform tricks on their rides and take pictures, with each picture the background changes from day to night and vice versa. Cut to the group now arriving at a friend’s house about to jump into the pool and as they are midair about to make a splash the camera once again clicks and the scene changes from night to day. The scene and sound continues to flicker as they enjoy themselves at the pool party.

Similar Campaigns

12 items

2 Cannes Lions Awards
Codes of Culture

TRANSLATION, New york

Codes of Culture

2020, AT&T

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