Cannes Lions

CHEESE

Y&R, Lima / MOVISTAR / 2014

Case Film

Overview

Entries

Credits

Overview

Description

In order to appear smiling in photographs, people ask you to say “Cheese”, precisely the voice command to activate the camera included in the LG L1 smartphone offered by Movistar.

So we decided to take it to the extreme and put it to the test in a very differing situation: the exact moment when a girl in tears tells her friend that she has broken up with her boyfriend.

Check it out and see if the “Cheese camera” emerges victorious.

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