In the year 2000, the Wimbledon Championship organizers hired a hawk called Rufus. His job was to stop pigeons from interrupting the game during the matches. It was, without a doubt, a great idea. But only for some. Because, to their disgrace, pigeons love tennis.

Objectives: To identify ourselves with the younger audience in a fresh and original way. To speak with them, to be like them. To keep on communicating the bizarreness of such a mythical and emblematic tournament. To be notorious and to be ever present on air and on the rr.ss. To show that we connect with all of the world with the intelligent sense of humour.