Cannes Lions

BRAND AWARENESS

JWT, Cairo / VODAFONE / 2012

Overview

Entries

Credits

Overview

Description

The general environment in Egypt today is one that requires a lot of courage and determination. Vodafone Egypt launched its new campaign called "Don't let anything stop you", featuring one of Egypt's most beloved artists, Mohamed Mounir.Mounir started as a talented child from humble beginnings in the Upper Egypt town of Aswan. He was driven and determined to take his talent to higher levels. He overcame many obstacles in his career; from singing in his grandmother's house, to a small group of people every week in Aswan, before making to Cairo, and striking a record deal. Now Mounir tours the world and sells out concerts in the US, Europe, and Asia. Throughout his journey, he believed that nothing could stop him, and this was what empowered him to achieve his goals.

Similar Campaigns

11 items

Test 6:3

MAGYAR TELEKOM, Budapest

Test 6:3

2021, HUNGARIAN TELEKOM

(opens in a new tab)