Cannes Lions

VODAFONE

OMD, Istanbul / VODAFONE / 2012

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

Overview

Execution

An unprecedented structure was made out of the wall after a long and detailed creative process.In the center of the wall, it had a giant classic watch. In every hour just like a cuckoo clock, musician mockups came out from the balcony and played jazz which was a pleasant musical surprise for the people in the neighborhood.

It took 2 months to prepare the lightboxes and special cut 3D styrofoams. The outcoming piece was more than a wall advertisement; instead it was a work of art which suited Istanbul’s silhouette and the art world.

Outcome

-The display area is one of the most crowded places in Istanbul with pedestrian and car traffic, nearly receiving 150 K visitors each day.-Massive targeted reach helped Vodafone to establish the İstanbul Jazz Festival sponsorship awareness.

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