Cannes Lions
TURKCELL, Istanbul / TURKCELL / 2018
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Description
We hear the classic operator voice on the phone stating ‘The person you have called cannot be reached at the moment’
Ordinarily the call ends at that moment but in the radio voice continues to tell a nearly impossible scenario that roughly covers why that person may not be reached.
The imagination takes the audience from a car crash to a bear accident and falling off from a cliff and having amnesia and so on.
In the end voice ends with the message, ‘To make sure you don’t come up with such bad scenarios in your head while your loved ones don’t have signal, Turkcell’s signal power is in your service.’
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