The creative approach in this campaign was to segment users based on their intend. After determining who were already a Turkcell customers and not, we would be able to offer custom messages for each group.

We created a custom code to transfer customer information from our database to Google Analytics. We tagged users who signed in our website as Turkcell customers with this integration. By grouping all the signals we collected under “custom dimensions” on Analytics, we created remarketing lists. Thanks to these lists we exported to AdWords, we showed different campaigns and ad copies to Turkcell and non-Turkcell users and we also customised the landing pages according to this segmentation and reached all internet and phone-users in Turkey.

We doubled the conversion rate. We reduced the cost per sign-up by 78%. With exactly 71% less spending, we provided 36% more online number transfer requests.