Cannes Lions

SHUBUO MUSIC PACKET

UNIVERSAL McCANN, Istanbul / TURKCELL / 2005

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Overview

Entries

Credits

Overview

Execution

We used the radio station's production facilities to create 10-second teaser spots which were placed around peak listenership times leading up to on-air album release. Teasers provided Shubuo's number, which could be called to download the new album after release. It generated enormous amount of hype surrounding project. Radio DJs also created hype by live announcements.

Outcome

We got the results in a two-day period after the weekend. The download numbers were over the intended target number. Success attributed to the hype created by teen relevant radio.

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2 Cannes Lions Awards
Codes of Culture

TRANSLATION, New york

Codes of Culture

2020, AT&T

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