Cannes Lions
ALEX SCHMID BSW, Zollikon / SWISSCOM / 2005
Overview
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Description
The longer the competitors claim that they are cheaper, the longer Pinocchio’s nose grows. In three steps over a period of three months the clients benefit from a rising discount: 20%, 30% and 40% off their invoices in October, November and December.
Outcome
This B-to-B campaign reached an exceptional response rate of 62.95%. True!
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