We were managing more than 50 campaigns per month in campaign communications for new customer acquisition for the Paycell Application and we were not able to communicate all of the collaborations. While moving our communications to digital, we were prioritizing our campaigns with past performances and testing processes and tracking their performance separately. There is a need for optimization here and this system had to be followed in an automated way.

We decided to use a unique and artificial intelligence-based advertising model in each medium in order to direct new customers to install the application, increase the overall user base and optimize the increasing download costs. In this way, we would be able to dynamically show our most interesting benefits to our target audience based on their demographic characteristics, interests and media consumption.