Eurobest

Turkcell Paycell Dynamic Feed Entegrasyonu

TURKCELL, Istanbul / TURKCELL / 2023

Case Film
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Overview

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Credits

Overview

Background

We were managing more than 50 campaigns per month in campaign communications for new customer acquisition for the Paycell Application and we were not able to communicate all of the collaborations. While moving our communications to digital, we were prioritizing our campaigns with past performances and testing processes and tracking their performance separately. There is a need for optimization here and this system had to be followed in an automated way.

Strategy

We decided to use a unique and artificial intelligence-based advertising model in each medium in order to direct new customers to install the application, increase the overall user base and optimize the increasing download costs. In this way, we would be able to dynamically show our most interesting benefits to our target audience based on their demographic characteristics, interests and media consumption.

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12 items

1 Eurobest Award
The Unreachables

TBWA\ISTANBUL

The Unreachables

2019, TURKCELL

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