Cannes Lions

TURKCELL NEW MEDIA

FIKIRBAZZENGER, Istanbul / TURKCELL / 2014

Case Film
Case Film
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Overview

Entries

Credits

Overview

Description

Turkey is quite suitable for marketing and the promotion of campaigns. The GSM sector has 3 major players. The only government regulatory restrictions are against negative campaigning and comparative advertising campaigns. Other than these, campaigns on all mediums are free.

Execution

GSM operator Turkcell was the main sponsor of Turkey’s largest advertising festival, “Fly to Your Customer” event area, placed in the main sponsor’s tent, attracted many of the 5,000 attendees during and after the seminar sessions.

Outcome

Because of the successful placement of our tool at the event area, and the attractiveness of the CLP to attendees, we successfully reached our target audience. The transition from traditional media to Turkcell’s New Media Services was demonstrated to all participants.

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2019, TURKCELL

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