Cannes Lions

WEARABLE TECHNOLOGY

CONCEPT, Istanbul / TURKCELL / 2015

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Overview

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Credits

Overview

Description

GollerCepte is a subscription based service that targets a specific group of people. This group - until the introduction of the smartphone app - were mainly people without mobile broadband/smartphones. This meant that the potential target audience for the current technological state of the service are either captured by completing services such as live-stream services or mobile TV's. All of this meant that we had to specifically target certain individuals to properly resonate the effect we aimed to attain with the Goals in the ear.

Execution

Under the stylish earring a single-chip is hidden that can connect the “Goals on Mobile” app through Bluetooth ® 4.0. When the fan's or the opposite team scores a goal, its LED lamps lightens to notify. This invention would be a perfect gift for ladies and a tiny scoreboard for fans.

This new kind of technologic jewellery has reached easily millions of turkish soccer fans.

Turkish fans visit Turkcell Shops and Google Store to experience Goal Is In The Ear

technology. Goals In The Ear has created a huge social media buzz especially for the soccer fans.

Outcome

This new kind of technologic jewellery has reached easily millions of Turkish soccer fans. Turkish fans visit Turkcell Shops and Google Store to experience Goal Is In The Ear technology. Goals In The Ear has created a huge social media buzz especially for the soccer fans.

In just one week, we created around 4.000.000 media impression, 1.980.000 views. Dozens of soccer blogs and forums

shared this action. Over 600.000 of Goller Cepte users updated their app in Google Play Store and 1.000.000 Total Update is expected

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