It is easy and real fun to send things wherever you want when the people from DHL are around or you can use DHL online tools. That is what DHL wanted us to communicate. And that’s what we show with the DHL send-to-a-friend functionality on Germany’s second biggest online portal web.de (13 million unique visitors per month). Since web.de didn’t offer this functionality before, DHL is not only sponsor but also turned into the enabler of this service for the consumer. And by providing a real experience when using this function the viral news spreads from the sender of the send-to-a-friend URL to the addressee and any further addressee. Innovative technical and creative execution drives the viral impact. Both the platform partner web.de and the advertiser DHL benefit from the increased use of “send-to-a-friend” – what makes this single medium a “double-viral tool”.