Turkcell wanted to remind its existing and potential users that they got the highest quality of network coverage in the country so they created a rebranding campaign called "Turkcell #ÇokÇekici" meaning "Turkcell is #VeryAttractive"

The purpose of the campaign was to drive awareness, create massive engagement and emphasize existing and potential subscribers that Turkcell has the best network coverage even when you are in the very, very remote locations in the country.

They challenged us to find innovative, relevant and authentic ways to bring influencers into the campaign.

Our solution was to convert this message to Turkey is #Very Attractive by using travel influencers. We had 4 otherwise "unemployed" travel influencers travel to isolated, yet beautiful, parts of Turkey selected for them by their followers. Once there, they had to go live and upload their content from that spot, showcasing the extensive mobile phone coverage of Turkcell.

The campaign was targeted to 18+ male & female Turkcell & non Turkcell subscribers. We identified 4 travel influencers who had incredibly high engagement rates, a 60:40 female/ male ratio following and a core audience of older Gen X followers.

The 4 influencers were tasked to travel selected locations and professionally photograph selected iconic places in those locations, go live and and create a travel journey. For the start we asked them to ask their followers their starting point by using the Instagram Poll feature within Stories.

4,4M organic views on live content and posts from beautiful, isolated areas

Over 6% organic engagement rate (3x higher than Turkcell’s normal content)