As the leader telecommunications company in Turkey, Turkcell has a responsibility for common good. For part of that mission nearly since the day the brand had established, we have had sponsorships for different branches of sports. Among many other national teams, Turkcell is also a sponsor of Amputate National Team whom have no other legal sponsorships.

So when they win the European Championship final game, it was no coincidence that Turksporu, Turkcell’s sports platform was in the picture.

In the print ad we used that photograph as it is and didn’t even use a headline, because the photograph spoke for itself. We were proud to be a part of it.