Cannes Lions

HALF ON US

FIKIRBAZZENGER, Istanbul / TURKCELL / 2014

Case Film
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Overview

Entries

Credits

Overview

Description

Turkey is quite suitable for marketing and promotion of campaigns. In Turkey, the GSM sector has 3 major players. The only government regulatory restrictions are against negative campaigning and comparative advertising campaigns. Other than these, campaigns on all mediums are free.

Execution

We used “Half on Us" kiosk in a grand festival, organised by the GSM operator's youth club. The festival was promoted through TV, Turkcell’s New Media Services, and Outdoor boards. Before the concerts, attendees had the chance to experience our kiosk and entertain themselves.

Outcome

A total of 200,000 people attended the festival in seven cities. Almost 5.000 people used our “Half on Us” Kiosk, and some were enrolled to our service.

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