Cannes Lions

AT&T

MJZ, Los Angeles / AT&T / 2015

Film
Film
Film
Film
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Open on a dramatic scene in a 1940s baseball movie. It’s the bottom of the ninth, two outs. The catcher signals the pitcher as the batter readies himself. The catcher stands abruptly, saying he’s too tired to continue. He lies down right on the pitch. The baseball stadium setting turns into the guy’s bedroom. On the bed a tablet continues playing the baseball film.

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