Cannes Lions

MSN MESSENGER MOBILE SERVICE

THREE MELONS, Buenos Aires / MOVISTAR / 2007

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Train your fingers to chat with your mobile phone!

For the launch of the MSN Mobile service for Movistar we created a game in which you have to train your hand in order to be in good shape to chat with your mobile. We filmed a real hand in a scaled gym performing three different types of exercise of what we called the “Finger Training System”. For each “step”, top scorers were able to win mobile equipments.

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