Cannes Lions

AT&T U-VERSE

DIGITAL KITCHEN, Los Angeles / AT&T / 2009

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Overview

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Credits

Overview

Execution

The August 2008 U-connect site, the online destination for U-verse members, was dedicated to AT&T’s Olympic coverage – from instructions on how to download songs from the Team USA Soundtrack, to details on accessing Team USA on Video On Demand. The July Direct Mail and August e-newsletter, with images of Michael Phelps and Jeremy Wariner and promoting the Team USA VOD coverage, was sent out to U-verse customers. The August 2008 U-guide (sent to all members) and U-verse on-air shows included a comprehensive Olympics guide to make sure members didn’t miss one crucial moment of the Games.

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