Cannes Lions

AUDI A3 SPORTBACK

DDB AMSTERDAM, Amsterdam / PON'S AUTOMOBIEL HANDEL / 2005

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Description

Prospects were sent an Audi mailing that included nothing but a URL featuring their own name. On their own website, they received a personal welcome message and were introduced to the Audi A3 Sportback. This mechanism made it possible to trace exactly who visited the site, allowing a very precise telephone follow-up.

Outcome

8.2% went for the offer; the target was 5.5%. In the end, 797 (instead of 700) A3 Sportbacks were sold.

Similar Campaigns

12 items

HARLEY DAVIDSON

ACE SAATCHI & SAATCHI, Manila

HARLEY DAVIDSON

2014, AMERICAN MOTORS CYCLES, INC.

(opens in a new tab)