To transmit this novelty an equally advanced production technique was chosen for the commercial. The reality captured by the video camera is the result of projection mapping on moving objects, with the camera in motion too. All perfectly synchronised. It is the first time that this technique has been used in a TV commercial.

The aim of this project was twofold. To increase sales on one hand and reinforce brand values on the other. As the data shows, both objectives have been achieved: A3 sales have met the target set by the company and communication tracking results (studies performed by a third party on all Italian and international communication campaigns) reveal a positive impact on all brand perception values in terms of innovation, modernity and leading edge technology.