Cannes Lions

AUDI A5

GT, London / AUDI / 2008

Awards:

1 Shortlisted Cannes Lions
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Description

Briefed to create a microsite supporting the Audi A5 Coupé ‘Rhythm of Lines’ campaign, we created a destination where visitors could create their very own. By pushing Flash 9 and Papervision to new limits in a technological first, visitors created a sculpture reminiscent of the ‘rhythm of lines’ seen in the advertising, yet always unique to the individual who made it. Everyone who took part could enter our online exhibition, with the very best designs reproduced as exclusive prints and sent to the creators.The site was a beautiful success. Over a 12-week campaign period, the site received 160,440 unique visitors with an average dwell time of four minutes.

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