One single image, a picture to turn a window into a road and a way out to the world. A freedom icon built from the brand's DNA. A single picture created with the aim to transmit more than one thing at the same time. We created a simple, straightforward image to show what was already inside all driving fans' heads during pandemic times with no possibilities to get on the road.The idea was to make naturality and simplicity stand out of the scene, making the spectator complete the image meaning by him/herself, taking their own conclusions depending on what they see and what they think about our brand.