To illustrate the benefits of Audi cruise control, we built a gap into a commercial break. The first thing you hear is another ad within the ad break, which is followed by our Audi commercial.Creative objective: To convey a sense of Audi’s adaptive cruise control through the radio and to generate traffic for Audi’s partners.Target group: Men and women between the ages of 29 and 55 in the mid-to-upper income brackets (net household income of approx. €4,500 per month).