Cannes Lions

AUDI CAR RANGE

FRED & FARID, Paris / AUDI / 2010

Overview

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Credits

Overview

Description

The film depicts the physiological sensations of a racing driver 2 seconds before thestart of a decisive race, streched into 45 seconds. Using fast and jerky Macro sequences, we are able to read the stress, concentration and motivation felt through the eyes of the driver.The driver's eyes, much like his agility and dexterity are true instruments. Racing drivers analyze their environment much faster at high speeds, making vision an indispensable element for success. It is on this crystalline jewel, serving as a window for the emotions and intensity of the moment upon which the camera sets itself throughout the film.At Audi, racing is in our blood.

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