Cannes Lions

AUDI CARS

MAXZWO WERBEAGENTUR, Munich / AUDI / 2007

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Audi was looking for a fast, attractive, cost efficient way to convey its brand heritage and qualities into markets unfamiliar with the long standing history and outstanding position of the Audi brand. Based on a print version, an online brand mailing was developed, uniting the best of both worlds: interactivity, sounds, animations and movie clips, but scrolled like a book, turning page by page. This way the strengths of a magazine were combined with the latest in interactive technology, producing a memorable experience and providing an aspired, innovative view of the brand, Audi.

Similar Campaigns

12 items

Morse Road

McCANN , Milton keynes

Morse Road

2022, LOTUS CARS

(opens in a new tab)