Cannes Lions
MAXZWO WERBEAGENTUR, Munich / AUDI / 2007
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Audi was looking for a fast, attractive, cost efficient way to convey its brand heritage and qualities into markets unfamiliar with the long standing history and outstanding position of the Audi brand. Based on a print version, an online brand mailing was developed, uniting the best of both worlds: interactivity, sounds, animations and movie clips, but scrolled like a book, turning page by page. This way the strengths of a magazine were combined with the latest in interactive technology, producing a memorable experience and providing an aspired, innovative view of the brand, Audi.
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