Cannes Lions

AUDI QUATTRO

DOUBLEYOU, Barcelona / AUDI / 2008

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We didn’t want to insist more on the comfort that gives Audi Quattro traction.We pretend to go one step beyond and, by the easiest way, create an axis creative reflecting the evolution of the relationship between the driver and a car with Quattro. At this point, we stopped worrying about the difficulties and began to enjoy them. To "search". The concept "There is fun in every obstacle" is a platform that serves to see the positive side in any extreme condition.

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