The task:Develop a TV spot for the new Audi A4 that communicates the most extensive facelift in the history of Audi, focusing on the new, more powerful, and more efficient generation of engines.The idea:It is the engines themselves that dramatize what they are, namely the element that determines “The pulse of progress.”The implementation:Emotive images are created with thousands of animated pistons, giving a fascinating account of the technical perfection of the new engines. Dynamic tracking shots capture these images and interestingly show the viewer how they were developed – with the help of Audi engine technology.