Cannes Lions

CHRISTOPHORUS

KircherBurkhardt Stuttgart GmbH, Stuttgart / DR ING PORSCHE / 2012

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Overview

Entries

Credits

Overview

Description

Christophorus is Porsche’s customer loyalty tool. Named after the patron saint of automobile drivers, it is one of the world’s oldest car magazines and the only customer magazine from Porsche.It has to convey the fascination of Porsche, and Porsche products, in both the highest journalistic and creative sense – and with distinction to standard marketing measures.

Execution

Large, high-level photography, open typographical designs as well as distinct illustrations are key elements of Christophorus and pointedly designed, with white and open space.

As a result, the magazine never appears cluttered but always keeps an elegant, generous lightness. However, in country/region-specific market pages (turn-around-cover), Christophorus has a stricter screen and clearly defined typography.Christophrous’ illustration is lavish and extensive. Photos reflect Porsche’s distinctive attributes like elegance, dynamics, perfection and control.To accomplish a high degree of sovereignty and individuality, Christophorus works with internationally renowned photographers and illustrators.

Outcome

Christophorus 2011 volume has risen almost by almost 7.5% compared to 2010, and media sales have climbed by over 18%.Feedback on Christophorus via all media channels was absolutely positive: from letters to the editor, to experts from the media and automobile industry.

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