The idea behind the Porsche VR Experience was to give the visitors of the Sound of Porsche Pop Up Store a totally new experience and the possibility to see and explore all parts of the new Porsche Panamera 4 e-hybrid.

With the VR Headset HTC Vive the User dives in the virtual world where the vehicle is displayed. In different chapters the user has now the possibility to change color and appearance of the car, look into the technique and observe the energie flows in the different driving modes. Additionally to that the user can examine the carcass of the car, open and close its doors and get a closer look at the new matrix beam headlights.

The whole application can be directed from the outside with an iPad or from the user with motion capturing, so he can decide individually what he wants to see.

Before the actual programming of the application took place, the design had to be defined. It was important to show one line with the Porsche CI, but not be a copy of the online confogurator. The Porsche VR Experience should be a different part of the Porsche portfolio.

The decision to use the HTC Vive headset instead of another VR headset was made because it fit the requirements of the application best. With the used VR headset the virtual room spans on up to 5 * 5 m, but can be adjusted to smaller rooms as well.

The production process started in april 2016 and the application was released in november 2016 in Seoul, South Korea as part of the Sound of Porsche Pop Up Store. The production process started with the design decisions and balancing the possibilities of car paint and wheels to choose from with the performance that should be achieved.

After that the actual production started with modeling the car from 3D data and the environment with a 360° photography of the skyline. The following steps were shading and lighting and defining of the materials. Most of that work was done with Unity.

A lot of testing and debugging went in the production of the application to make sure the user experience is excellent. The design team made sure that the shown parts of the car are all exactly like in reality to make sure the Porsche brand is correctly represented in virtual reality.

The final version of the application shows the vehicle on a rooftop in Los Angeles surrounded by skyscrapers and supported by environmental sounds that were developed specifically for the application.